Barbie doll with Down’s syndrome launched by Mattel in campaign with model Ellie Goldstein
The latest Barbie with Down’s syndrome joins 175+ dolls that represent diversity and reflect people with disabilities
Watch more of our videos on Shots!
and live on Freeview channel 276
Visit Shots! nowand live on Freeview channel 276
Mattel has launched the first Barbie doll with Down’s syndrome to give children more opportunity to find a doll that represents them. The new doll joins a line-up of 175+ dolls that feature a variety of skin tones, hair textures, body diversity and disability to enable children to tell more stories through play.
The toy company bosses said they wanted to “enable all children to see themselves in Barbie” and partnered with the National Down Syndrome Society (NDSS) in the US to bring the product to the market. Mattel’s latest doll joins the Barbie Fashionistas line, which is the most inclusive doll line available.